YOU IN?
AGENCY: TROZZOLO.
NASCAR races at Kansas Speedway aren’t for everyone – they’re loud, fast and action-packed. We just have one question: You in?
NASCAR MODE (WAZE PARTNERSHIP)
One weekend before the race, Waze users will be invited to enter NASCAR MODE, which populates left-turn-only routes for the duration of every trip of at least 1.5 miles. If you complete the trip, you’re automatically entered to win prizes, like race day tickets, YETI coolers and more.
HEY DRIVER, DRIVE THESE! (UBER PARTNERSHIP)
To kick off race weekend, a retired NASCAR driver in race gear will surprise lucky Uber riders as their driver for the night. And all riders will see their routes change to NASCAR colors for the entire weekend.
RADIO
OOH
